Long Term Bullish – Future Bodes Well for Services Outsourcing

Dinish GoelIf you think of general business process services trends, it is no different from using vendors for several other goods and services to run an enterprise. These may range from mail/courier services and car rentals to facilities management or procurement of raw materials, peripheral equipment, etc… The rationale, at its simplest, is that organizations specializing in a particular area would offer that service to another business that may not consider it to be a core service of its business. As a result, the business world becomes an inter-dependent, complex web of organizations working or partnering with each other to deliver core services as efficiently and competitively as possible.

In our industry, we refer to service providers as those who specialize in delivering business processes or IT functions to banks, manufacturing companies and other sectors. These providers, with their continual evolution and maturity, are increasingly going to offer such services in a manner that diminishes the customer organization’s ability to compete in-house in terms of not only the economics but also the use of contemporary tools and technologies. The question for C-level executives at such a mature stage of competitive outsourced services will not be whether to outsource, but when and how. The exception to this trend will largely be the use of captives for the scope that includes the proprietary services or data that needs to be retained in-house. In my view, the hybrid strategy (use of both captives and third party service providers) will eventually be the most popular one amongst large global enterprises when they have attained a high level of maturity in deployment of a global services delivery model.

It is a no brainer that third party service providers will invest, grow and develop capabilities that can only be compared to other competing providers and not internal groups of customer organizations. A sharp focus on core business services makes all the difference for companies in the development of their distinctive and superior capabilities. In other words, it is hard – if not impossible – to stay ahead of the curve in areas that are not central to the raison detre of an enterprise.

The trend of commercialization, monetization, or transfer of captives over the last 2-3 years to third party providers confirms the thought. That should not be construed as a prediction of the death of captives, but a pointer that captives will have their place under the sun in situations where competitiveness with third party providers is not the reason for their establishment.

In summary, I am bullish in the long term about the growth of services outsourcing, which will not only increase its prevalence across industries and regions, but will also experience growth in step with the growth of the world’s GDP. I welcome the opportunity to hear if you have a differing thought.

Dinesh Goel

About Dinesh Goel

A management consultant with over 19 years of experience across consulting and sourcing industry encompassing sourcing advisor, senior executive with a leading service provider and a global consulting firm. He is a well published and recognized voice of the sourcing industry. As a Partner with ISG, he currently leads the India business for the Firm and is a co-chair for IAOP Chapter in Bangalore. Email: Dinesh.Goel@isg-one.com

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  • http://www.mahindrasatyam.com Dilip Jha, Senior VP, Business Head – Middle East, Africa & India, Mahindra Satyam

    Your blog is very interesting, Dinesh. Coexistence of Captives with Third Party Outsourcing has accelerated the maturity of outsourcing . These early entrants like Motorola improved the software engineering maturity of this trend to provide scale.
    While captives allowed the range of outsourcing covering some of the core activities which could not be given to third party vendors, the third party outsourcing provided the quick ramp-up and scale.
    In long term co-existence of both models seem to be the stable state situation. While some MNCs started with captives and added third party vendors for scale, the others tested the waters thro’ third party vendors before making commitments thro’ captives. I long term certain common functions including program management, quality functions and knowledge management across captives and outsourced centers provides the opportunity of great synergy.

  • Dinesh Goel

    Thanks Dilip for your comments. You point to the interesting developing phenomenon of greater value of co-opetition than competition between captives and service providers. I believ that’s how it will play out in the times to come and along the way there will be re-visit of the existing delivery models and strategies favoring service providers. while we are at the crystal ball, one thing is for sure that the sourcing world will become much more complex and fascinating.

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