Who Will Swim to the Top?

Guest Blog by Brian Smith, Partner &
Managing Director, FSO Services North America, TPI

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Today’s crises are tomorrow’s opportunities, and this credit-squeeze induced economic slump is no different when it comes to the outsourcing industry. In fact, once the dust settles in the first half of 2009, expect to see an increase in market activity as well as some major paradigm shifts.

That’s because companies operating with legacy infrastructure and tools are under tremendous pressure for productivity gains.  Many have been looking to modernize and run their operations using state of the art infrastructure and tools, and now more than ever have a reason to look at ITO and BPO service providers.

This is true for the conservative types as well. For example, the insurance sector has generally been slower to utilize the global marketplace. The current market conditions present an opportunity for conservative financial firms to take advantage of available capability at a potentially attractive price.

In fact, demand has thus far exceeded supply in terms of offshore resources, and its probable reversal will depress prices. This price fluctuation will be accompanied with supply and demand for per transaction pricing, resulting from the tremendous crunch on credit. 

With tight credit, the needs of major firms, many of whom own captives, have changed such that captives will shrink and experience diseconomies of scale.  This will cause more firms to consider selling, restructuring or closing their captives, which are generally not as efficient as third parties anyway. And that opens up the doors for potential buyers or later entrants to the offshoring market.

But as bankrupt or merging firms shutter or consolidate captives, markets which are currently viewed as rich in qualified resources, but tight in available qualified resources (Bangalore, Mumbai, Dublin), may start to be more attractive to firms whose goal is finding qualified people. On the other hand, more capability could become available in the US, which could cause a rethinking of offshoring strategies that have been focused on capability acquisition rather than cost reduction.

At the end of the day, as institutions merge, consolidate projects and look for efficiencies to survive the storm, more renegotiation and restructuring is inevitable. The question is: who will swim up to the top as a result?

About isg

Analyst at ISG.
  • Dinesh Goel

    Brian,
    All good thougths captured here. The current crisis will bring in a different type of activity in the outsourcing marketplace…instead of the traditional transaction volumes – restructuring, renegotiation, vendor consolidation, captive monetization et al. The firms that survive the storm will emerge stronger to service the new world order….in that sense, in my view, its no different than the required correction in the stock markets once the bull run has taken the prices too far beyond reality. Dust will settle and that will result in stronger outsourcing industry growth. Another interesting observation I have is the recession will compel – and hence accelerate- hitherto complacent firms to taste offshoring or global delivery model. Interesting times ahead for sure…survival of the fittest is the test?

  • http://www.jackieholmes.com Brian Smith

    I think the current circumstances may force firms that have not yet considered a Global Service Delivery (GSD) model to do so, and firms that have a GSD model in place to review and consider refinements. Sophisticated buyers realize that labor arbitrage savings are only part of the value proposition, and that too much focus on short term cost reduction can lead to an unsustainable relationship over time. I believe that sustainable outsourcing relationships have to be constructed in such a way that both parties can succeed, and that the provider has to have incentives to improve their margin over time. I think we will see more of a move towards process commoditization and output based pricing, and less focus on simple labor arbitrage as buy side firms search for value. That could bring about a significant change in the overall relationship structure, making providers get more involved in the business outcomes of their clients. If that happens, it would be a significant evolutionary step in the GSD model.

  • Rajeev Rastogi

    I think as companies go through the credit squeeze and non expanding market, the focus will be to cut costs by all means. They will be more inclined to consider models they have not looked earlier. Definitely concepts like global service model, shared service delivery,automation of high impact functions like supply chain to optimize the inventory, Just in Time etc. will be again popoular and more companies worldwide will be willing to embrace.

  • http://www.jackieholmes.com Brian Smith

    I think it is very likely that there will be increased pressure to reduce expenses, and probably a willingness to explore areas previously pushed to one side as marginal. We will probably also see more focus on moving towards managed services type contracting and away from staff augmentation. There is probably an increasing interest in the market for commoditized, shared services, and a willingness by buyers to move away from custom solutions for everything.
    Regards,
    Brian